October 6, 2016
Hi. My name is Lara Crawford. I’m an environmentalist. Some of my best friends have called me a tree hugger. I can’t deny that I think a lot of Earth’s resources and try to act responsible with those that I come in contact with but I don’t sit in trees in order to save them. So, you be the judge as to the label you’d set for me.
I started One Savvy Mother.com because that is what my family has done. They’ve all been merchants of some sort or another. So, after some time in government and business I decided to try my turn at this. But, what I really want to do is change people’s attitudes and habits about shopping. All those people out there who get takeout every night and create endless streams of fashion waste. Yes, those people. I want to change your attitudes. It’s a big challenge I know. Still, most days I can get up and take the hits but some days I have family and friends who have to shore me up.
It’s a dual edged sword I’m holding though. How do I make a living from changing mindsets about shopping and wearing fashionable clothing and accessories? Especially when I need to sell stuff to stay in business? Well that’s the intersection I’m at isn’t it? Can I make money from putting on the fashion brakes?
Well, to some extent I try to separate the two. OneSavvyMother.com is a retail store selling online. #greenyourcloset is a blog about eco-wise shopping. Somewhere in the middle is social media that carries the message of both. Creating dialogue about shopping behaviors and habits is not the same as fulfilling a need for someone. Still, we strive to source from businesses that make very stylish and designer products but who also care about the Earth and using resources responsibly. That's our promise to you.
Being an eco-wise shopper isn’t always easy. It’s like shopping with your bossier, wiser and responsible older sister. But we’re here to say you can make simple changes that will have a big impact.
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September 28, 2016
I think we are at a point that making smart decisions about the Earth's resources is something that we can all do. What do I mean? Getting smarter about the brands you buy. Understanding that EVERYTHING on this earth is finite and take-take-take is not a casual mentality that we can afford any longer.
So, to begin, I ask of you to get to know your brands you like to wear. A brand name is more than a label. Often it means more than a name. It’s an identifier that gains respect from the recipient. As humans we identify very strongly with brands. Nike is more than just a running sneaker for example. There are manufacturers with only one kind of product such as a toothbrush. There may be many styles of toothbrushes but still – all they make are toothbrushes. When we find a brand of toothbrush that fits in our mouth, delivers the toothpaste around the mouth quickly, feels good in our hands, etc we stick with them right? Same should go for clothing.
Know your brands is about sticking with what looks good on you. The cut, the fabric, the designer. Look, you don’t have to track all your purchases but take a look in your closet. Here are steps to taking control:
- Take stock of which designer you gravitate too? Look for what looks good on you time- and- time again?
- Make a mental note of the label and begin to learn a little about them. Ask sales people, do a google search, follow them on Facebook, what do you see on commercials or advertisements? follow their stock price! The point is to begin to get comfortable with what brands you buy.
- Repeat with other brands, your footwear, which make up brands you buy.
You can trust OSM’s brands and read in the product descriptions who they are and what they believe in. Learn who are artists and small companies are and what they believe in: